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Everything about subscriptions.
Plain-language guides on how subscription pricing works, why it keeps going up, and how to make smart decisions about what to keep, cut, or share.
Featured · Pricing
The true cost of streaming in 2026
Three streaming services in 2015 cost about $25/mo. Today the same bundle is closer to $55. Here's where the money actually goes — and what to do about it.
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Behavior
Subscription creep: how it sneaks up on you
The average household has 12 active subscriptions and is only conscious of about 6. Here's why your real number is almost always bigger than your guess.
5 min readMar 22, 2026
Behavior
How free trials are designed to convert
Free trials aren't free — they're a UX pattern designed by growth teams to maximize conversion. Knowing the patterns helps you stay in control.
4 min readMar 8, 2026
Pricing
Family vs Individual: when sharing actually saves
Family plans look like a no-brainer, but the math only works above a certain number of users. Here's the breakeven for the major services.
5 min readFeb 14, 2026
Pricing
Annual vs monthly: the math (and the trap)
Annual billing usually saves 15–20% — but only if you would have stayed subscribed for the full year. Here's how to decide.
4 min readJan 30, 2026
Pricing
Why the same Netflix plan costs $5 in Turkey and $22 in the US
Streaming services price-discriminate aggressively by country. Some people use VPNs to arbitrage this. Here's how it works — and why it's getting harder.
6 min readJan 12, 2026