Pricing
How much have your subscriptions gone up?
Year-by-year US prices for the services you actually use, plus a country-by-country comparison so you can see how regional pricing really works.
Netflix
Standard (US)
$17.99
2010 → 2026 (16 years)
+125%
Netflix's flagship Standard plan in the US has more than doubled in price since the company first split DVD and streaming in 2011.
See full history & countries
Spotify
Individual (US)
$11.99
2011 → 2026 (15 years)
+20%
Spotify held its US Individual plan flat at $9.99 for 12 years before two consecutive raises in 2023 and 2024.
See full history & countries
Apple Music
Individual (US)
$10.99
2015 → 2026 (11 years)
+10%
Apple Music kept its $9.99 launch price for seven years before bumping to $10.99 in late 2022.
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YouTube Premium
Individual (US)
$13.99
2014 → 2026 (12 years)
+40%
YouTube Premium quietly raised its US Individual plan by 40% in 2023 — the first hike since launch.
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Disney+
Premium / No Ads (US)
$15.99
2019 → 2026 (7 years)
+129%
Disney+ launched at $6.99/mo and reached $15.99 in just 5 years — a 129% increase.
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Amazon Prime
Annual (US)
$139.00
2005 → 2026 (21 years)
+76%
Amazon Prime annual price has climbed from $79 in 2005 to $139 in 2022 — a 76% rise over 17 years.
See full history & countries